CHAPTER 1
INTRODUCTION
A. The Background
In globalization
era, home industry is increasing, especially local products. Cendol
popular in Southeast Asia, and Indonesia is a common drink, because in the
daytime most of us see cendol in the streets. Ice Cendol also popular as a
culinary entering the Ramadan month in break the fast. Cendol is a typical
Indonesian beverage made from rice flour, served with shredded ice and liquid
brown sugar and coconut milk. This drink taste sweet and savoury.
Why did we choose cendol then
added with ice cream? as we know that cendol is food or traditional snacks are
often encountered in the streets or small shop at a very low price, because
that by adding cendol with ice cream we hope to improve the return value or price
of cendol and increase public interest to eating cendol.
“MR.HD” is short for the
initials of our names M (Mega), R (Rizal), H (Husnul), and D (Dzakwan). MR,
when you hear the word of “mister” that will surely comes to mind is the male
figure. Then the pink colour that will show the figure of a woman because as we
know that most of the colour pink (majority) preferred by women. So the words
“MR” with this pink colour indicates that the business was founded by men and
women that Rizal, Dzakwan and Mega and Husnul. HD is short for High Definition,
the word that we often encounter on the photos or images this means that the
picture or the image with high quality, not blurred, clear and so on. But in
our business, we expect the business (product cendol) has the quality and charm
of the consumers that our products will often consumed by consumers.
B. The
Purpose
In running a business, an
entrepreneur has the purpose why she or he establishes the business. The
followings are the purposes of our business:
1) To
increase local product
Time after time, many local
products are often overlooked. Therefore, we intend to increase the existence
of local product in Indonesia, namely Cendol Ice Cream.
2) To
share business experience
This business has good
prospects to be developed by many people especially for students in university.
And then, if we share this business experience to others, Cendol Ice Cream will
be widely known by many people.
3) To
improve market opportunities and prospect
4) To get
high profit
Besides our product can be
known by many people, getting high profit is one of our goals in increasing the
progress of the business.
C. Business Vision
and Mission
1) Business
Vision
“Be a competitive product in
quality and quantity in the local market, make cendol as traditional
Indonesian food is more valuable on the market combined with ice cream, don’t
pollute the environment, and create a traditional concept.”
2) Business
Mission
· To
open market opportunity.
Even though many competitors
are range in the same business, but we work around with the different
innovation of the products that already exist. That with better taste of the
innovation, affordable price, and highly nutritious. We believe that Cendol Ice
Cream is able to compete in the market.
· To
provide the best service to consumers.
Service is one of important
aspects in increasing the quality of the business. We must be better doing the
excellent service to consumers.
· To
make Cendol Ice Cream as the favourite food.
We will always increase the
quality of our product that Cendol Ice Cream can be favourite food for many
people.
· To
maintain the quality of the product and environment.
Not polluting the environment
is one of our reference to make Cendol Ice Cream be more quality.
· To
maintain the purity of product.
With maintaining the purity of
our product, to become Cendol Ice Cream has good taste.
CHAPTER 2
FEASIBILITY STUDY
A. Specification
of Product
Cendol is a traditional food
from Indonesia, in our business we sold cendol with variety tastes of ice
cream.
· Cendol
CIC (Chocolate Ice Cream) / Cup is Rp. 7.000,00
· Cendol
DIC (Durian Ice Cream) / Cup is Rp. 7.000,00
· Cendol
VIC (Vanila Ice Cream) / Cup is Rp. 7.000,00
The price can be changeable
according to market conditition
B. Analysis
SWOT
Before we do the business
activities, we must pay attention to the problems and threats which can disturb
our business activities in the future and we have to find the opportunity that
is profitable to run our business. Therefore, we must make business plan by
using SWOT analysis. They are:
1) Strength
2) Weakness
3) Opportunity
4) Threat
By SWOT analysis, we can find
the strength, weakness, opportunity, and threat of the business that can
increase our product. Here is the SWOT Analysis of Cendol Ice Cream:
1.) STRENGTH
a. Cendol is the famous local
product.
has known by many people. It
can be one of our strength that can be able to increasing our business. Cendol
with ice cream can increase the value of cemdol.
b. Healthy
Being made from high quality
of rice flour that contains vitamins, and minerals, ice cream that contains
nutrition and calcium, aren flour contains iron and most important
our product is homemade.
c. Fresh and delicious
Because Cendol we serve with
Ice Cream and that make it fresh and with variety tastes of ice cream makes our
product delicious.
d. Favourite food.
Because the taste of Cendol
Ice Cream is different from another Cendol, it makes our product excellent as a
favourite food.
e. Affordable
price.
Just with Rp. 7.000,00
you can enjoy our product that has high taste.
f. No
preservative.
To maintain the purity of our
product, in the production of Cendol Ice Cream we do not used preservative.
Because, preservative is not good for our health.
g. Having a lot of
marketing relation.
2.) WEAKNESS
a. Not lasting food
Because it is without
preservative and has high water content, it makes our product not durable.
3.) OPPORTUNITY
a. Less Competitor
Because our product is
different than other and it is rarely we find in around Makassar that makes our
product in the good graces cause has unique taste.
b. For All ages
c. Because our
product is healthy it can consume by all ages and genders.
4.) THREAT
We don’t know what the
response from our customers if they like our product or dislike.
C. Marketing Mix
(4P Concept)
In marketing, there are four
basic elements of marketing activities. They are called 4P; product, price,
place, and promotion. To provide customer’s satisfaction, the 4P Concept is
necessary to be set up well by concerning what customers need and want.
1.) Product
The product is Cendol Ice
Cream. It is from selected and high quality materials. Has a delicious taste,
and good for our health.
2.) Price
The price of our product is
very competitive and cheap, and it can be bought by everyone. Cendol CIC
(Chocolate Ice Cream) / Cup is Rp. 7.000,00, Cendol DIC (Durian Ice Cream) /
Cup is Rp. 7.000,00, Cendol VIC (Vanila Ice Cream) / Cup is Rp. 7.000,00.
3.) Place
Our product can be found on
Pintu Nol Street.
4.) Promotion
The promotion is carried out
by spreading brochures, personal selling, and social media.
CHAPTER 3
FEASIBILITY STUDY
· Machine
soft ice cream
3
Rp.25.000.000
· 1/4kg
aren
flour
Rp.3.500
· 5
slice pandan
leaf
Rp.2.000
· 2
old choconut
rasp
Rp.10.000
· 500gr
brown
sugar
Rp.7.500
· 5
slice suji
leaf
Rp.5.000
· 500ml
fresh
milk
Rp.2.500
· 250ml
cream
Rp.3.750
· 200ml
condensed
milk
Rp.7.000
· 150gr
sugar
Rp.1.500
· 5
eggs
Rp.7.500
· 90gr
cocoa
powder
Rp.20.000
CHAPTER 4
CLOSING
Cendol Ice Cream is one of traditional food in Indonesia. Our
product is different from the other Cendol because it has different appearance,
it is fresh because we put ice cream on top of our cendol. It can be
consumed by all people because it is made from rice flour, aren flour, ice
cream (milk) containing high protein.
Based on the explanation, we
can conclude that:
· The
purpose of our business is to promote local product
· This
business has good prospect to be developed.
Referensi:
http://jiyoungii.blogspot.com/2015/12/contoh-proposal-bisnis-dalam-bahasa.html
